Top 5 Social Apps in Italy in Q4 2022

In the fourth quarter of 2022, the top 5 social apps in Italy showcased dynamic trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights the performance of Facebook, TikTok, BeReal. Your friends for real., Instagram, and TikTok Now.

Facebook from Meta Platforms, Inc. experienced a steady weekly revenue, peaking at around $23.9K in mid-December. Weekly downloads fluctuated, with a notable spike reaching 83.4K in the last week of December. Active users remained relatively stable, with a slight dip from 25.6M to approximately 24.7M over the quarter.

TikTok by TikTok Pte. Ltd. saw consistent weekly revenue, peaking at roughly $279.7K in mid-December. Weekly downloads showed significant growth, culminating at 118.8K in the final week of December. Active users saw minor fluctuations, maintaining around 17.3M by the end of the quarter.

BeReal. Your friends for real. from BeReal observed a decline in weekly downloads, dropping from 192.1K at the start of the quarter to 96.9K by the end. Active users, however, increased steadily, peaking at approximately 1.4M in the last week of December.

Instagram from Instagram reported a gradual increase in weekly revenue, reaching about $1.5K by the end of December. Weekly downloads saw an upward trend, ending the quarter at 96.7K. Active users remained stable, hovering around 20M throughout the quarter.

TikTok Now, also from TikTok Pte. Ltd., showed a significant drop in weekly downloads, from 158.4K at the beginning of the quarter to just 3.7K by the end. Active users followed a similar trend, declining from 156K to approximately 153K over the same period.

For more detailed insights and data, visit Sensor Tower. These trends provide a snapshot of the evolving social app landscape in Italy during Q4 2022.